{"id":6395,"date":"2023-06-22T16:58:58","date_gmt":"2023-06-22T16:58:58","guid":{"rendered":"https:\/\/italchamber.qc.ca\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/"},"modified":"2024-10-10T18:14:27","modified_gmt":"2024-10-10T18:14:27","slug":"prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2","status":"publish","type":"post","link":"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/","title":{"rendered":"Prosecco DOC poursuit sa conqu\u00eate des consommateurs canadiens"},"content":{"rendered":"\n

La nouvelle campagne de promotion Prosecco DOC a \u00e9t\u00e9 lanc\u00e9e en Alberta et au Qu\u00e9bec.<\/p>\n\n\n\n

Parmi les activit\u00e9s organis\u00e9es : des sessions \u00e9ducatives aupr\u00e8s des sommeliers et des restaurateurs en Alberta, la participation \u00e0 l\u2019un des festivals les plus populaires de Montr\u00e9al (Festival Mural) et la mise en place d\u2019un r\u00e9seau de 100 restaurants dans les deux provinces, charg\u00e9s de promouvoir le Prosecco DOC au cours des prochaines semaines.<\/p>\n\n\n\n

C\u2019est un potentiel d\u2019un demi-million de consommateurs qui sera touch\u00e9 durant cette p\u00e9riode de promotion.<\/p>\n\n\n\n

Le Canada est parmi les plus importants pays consommateurs de Prosecco DOC avec des provinces qui pr\u00e9sentent des performances de ventes \u00e0 deux chiffres.<\/p>\n\n\n\n

Au Qu\u00e9bec par exemple, l\u2019appellation a enregistr\u00e9 une augmentation de ses ventes de 15 % en 2022.<\/p>\n\n\n\n

Cette popularit\u00e9 croissante est, sans aucun doute, due aux interventions r\u00e9guli\u00e8res et au dynamisme du Consorzio di tutela della Denominazione di Origine Controllata Prosecco<\/a>.<\/p>\n\n\n\n

Le Consorzio repr\u00e9sente 10,398 vignerons et 364 producteurs de Prosecco DOC pour un total de production annuelle de 638 millions de bouteilles et un chiffre d\u2019affaire 3.35 milliards d\u2019euros en 2022.<\/p>\n\n\n\n

Avec son terroir distinct qui s\u2019\u00e9tend sur la V\u00e9n\u00e9tie et le Frioul-V\u00e9n\u00e9tie-Julienne, le Prosecco DOC offre un vin effervescent \u00e9l\u00e9gant, \u00e9quilibr\u00e9 et contemporain, gr\u00e2ce \u00e0 un climat particulier et au c\u00e9page glera qui lui est propre.<\/p>\n\n\n\n

FESTIVAL MURAL – Montr\u00e9al<\/em><\/strong><\/p>\n\n\n\n

Du 8 au 18 juin 2023, Prosecco DOC s\u2019est associ\u00e9 au Festival Mural, un \u00e9v\u00e8nement populaire qui a r\u00e9uni plus de 460 000 festivaliers sur l\u2019ic\u00f4nique boulevard Saint-Laurent. Pendant 10 jours, la plupart des bars de la \u00ab Main \u00bb ont offert du Prosecco DOC.<\/p>\n\n\n\n

L\u2019appellation a \u00e9t\u00e9 le vin officiel lors du lancement du Festival Mural le 8 juin 2023 o\u00f9 2 500 personnes avait \u00e9t\u00e9 convi\u00e9es. \u00c0 cette occasion, plusieurs marques de Prosecco DOC ont \u00e9t\u00e9 servies et un artiste a \u00e9t\u00e9 invit\u00e9 \u00e0 cr\u00e9er une fresque sur le th\u00e8me de l\u2019appellation. Celle-ci a servi de toile de fond pour les prises de photographies souvenirs.<\/p>\n\n\n\n

Aussi, \u00e0 la m\u00eame p\u00e9riode, des kiosques promotionnels, install\u00e9s sur le boulevard Saint-Laurent, offraient aux pi\u00e9tons du Prosecco DOC et l\u2019information au sujet de l\u2019appellation. Gu\u00e9na\u00ebl Revel, aka Monsieur Bulles, a \u00e9galement donn\u00e9 deux ateliers aupr\u00e8s d\u2019influenceurs.<\/p>\n\n\n\n

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SEMAINES RESTO \u2013 Qu\u00e9bec \/ Montr\u00e9al<\/em><\/strong><\/p>\n\n\n\n

Les Semaines Resto Prosecco DOC sont devenues des rendez-vous annuels incontournables du calendrier des restaurants qu\u00e9b\u00e9cois. L’\u00e9dition estivale se d\u00e9roule du 8 au 22 juin 2023 dans 65 restaurants participants, \u00e0 travers la province.<\/p>\n\n\n\n

Les Resto Weeks d\u00e9montrent la polyvalence du produit, non seulement \u00e0 travers une vari\u00e9t\u00e9 de cocktails pr\u00e9par\u00e9s pour l’occasion par des mixologues, mais aussi \u00e0 travers l’exploration de nouveaux accords mets\/vins.<\/p>\n\n\n\n

Afin de promouvoir les Semaines Resto, une soir\u00e9e de lancement a eu lieu dans l’un des bars \u00e0 vin participants, Time Out Montr\u00e9al, le 7 juin 2023. Des produits des producteurs participants et un cocktail sp\u00e9cial \u00e0 base du Spritz Les \u00celes ont \u00e9t\u00e9 pr\u00e9sent\u00e9s lors de la soir\u00e9e \u00e0 un public cible de 120 mill\u00e9niaux et jeunes professionnels.<\/p>\n\n\n\n

\u00c9MISSION DE RADIO SHOW \u2013 Qu\u00e9bec \/ Montr\u00e9al<\/em><\/strong><\/p>\n\n\n\n

Le Consorzio a particip\u00e9 \u00e0 l’\u00e9mission de radio anim\u00e9e par Gu\u00e9na\u00ebl Revel, dit Monsieur Bulles, le 9 juin 2023 (la seule \u00e9mission de radio consacr\u00e9e aux vins et spiritueux au Qu\u00e9bec), \u00e9galement rediffus\u00e9e les 10 et 11 juin, visant \u00e0 sensibiliser le public sur les caract\u00e9ristiques du produit et \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de l’appellation aupr\u00e8s du public qu\u00e9b\u00e9cois.<\/p>\n\n\n\n

Selon Gu\u00e9na\u00ebl Revel\u00a0: \u00ab\u00a0le succ\u00e8s du Prosecco DOC tient du ph\u00e9nom\u00e8ne ! On pourrait penser qu\u2019il s\u2019agit d\u2019une circonstance g\u00e9n\u00e9rationnelle parce que son essor a \u00e9t\u00e9 fulgurant au cours des 20 derni\u00e8res ann\u00e9es, toutefois, il est consomm\u00e9 par tous les \u00e2ges et toutes les cultures. Aucune autre appellation dans l\u2019histoire du monde viticole n\u2019a connu aussi rapidement un tel succ\u00e8s avec un tel volume, dans autant de pays aussi culinairement \u00e9loign\u00e9s. Il est au 21\u00e8me<\/sup> si\u00e8cle ce que le champagne a \u00e9t\u00e9 au 20\u00e8me<\/sup> si\u00e8cle\u00a0: un t\u00e9moin, un acteur et un vecteur des d\u00e9veloppements technologiques, des fa\u00e7ons de consommer et des facilit\u00e9s de c\u00e9l\u00e9brer.<\/em>\u00a0\u00bb<\/p>\n\n\n\n

RESTO WEEKS AND MASTERCLASS – Alberta<\/em><\/strong><\/p>\n\n\n\n

La 1\u00e8re \u00e9dition de Resto Weeks Alberta s\u2019est d\u00e9roul\u00e9e du 8 au 22 juin 2023, dans 30 restaurants participants \u00e0 Calgary et Edmonton. Une Masterclass sp\u00e9ciale a \u00e9t\u00e9 organis\u00e9e sp\u00e9cifiquement pour le personnel des restaurants participants afin de les \u00e9duquer sur le Prosecco DOC et qu’ils puissent partager leurs connaissances avec leurs clients pendant la promotion.<\/p>\n\n\n\n

Pour souligner le lancement des Resto Weeks dans cette province, une soixantaine d’influenceurs, de m\u00e9dias et d’amateurs de vin et de gastronomie ont \u00e9t\u00e9 convi\u00e9s \u00e0 une soir\u00e9e p\u00e9tillante dans l’un des restaurants participants le 6 juin 2023.<\/p>\n\n\n\n

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La nouvelle campagne de promotion Prosecco DOC a \u00e9t\u00e9 lanc\u00e9e en Alberta et au Qu\u00e9bec. Parmi les activit\u00e9s organis\u00e9es : des sessions \u00e9ducatives aupr\u00e8s des sommeliers et des restaurateurs en Alberta, la participation \u00e0 l\u2019un des festivals les plus populaires de Montr\u00e9al (Festival Mural) et la mise en place d\u2019un r\u00e9seau de 100 restaurants dans […]<\/p>\n","protected":false},"author":0,"featured_media":6392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[158,104],"tags":[],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccic-news-news-it-2","category-news-it-2"],"acf":[],"yoast_head":"\nProsecco DOC poursuit sa conqu\u00eate des consommateurs canadiens - ICCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prosecco DOC poursuit sa conqu\u00eate des consommateurs canadiens - ICCC\" \/>\n<meta property=\"og:description\" content=\"La nouvelle campagne de promotion Prosecco DOC a \u00e9t\u00e9 lanc\u00e9e en Alberta et au Qu\u00e9bec. Parmi les activit\u00e9s organis\u00e9es : des sessions \u00e9ducatives aupr\u00e8s des sommeliers et des restaurateurs en Alberta, la participation \u00e0 l\u2019un des festivals les plus populaires de Montr\u00e9al (Festival Mural) et la mise en place d\u2019un r\u00e9seau de 100 restaurants dans […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ICCC\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T16:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T18:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/italchamber.qc.ca\/wp-content\/uploads\/2024\/10\/Support-Made-in-Italy-web-6-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Prosecco DOC poursuit sa conqu\u00eate des consommateurs canadiens\",\"datePublished\":\"2023-06-22T16:58:58+00:00\",\"dateModified\":\"2024-10-10T18:14:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\/\/italchamber.qc.ca\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/italchamber.qc.ca\/wp-content\/uploads\/2024\/10\/Support-Made-in-Italy-web-6-1.png\",\"articleSection\":[\"CCIC News\",\"News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\",\"url\":\"https:\/\/italchamber.qc.ca\/it\/prosecco-doc-poursuit-sa-conquete-des-consommateurs-canadiens-2\/\",\"name\":\"Prosecco DOC poursuit sa conqu\u00eate des consommateurs canadiens - 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