Martin Lessard is the General Manager of MT Lab, the open innovation accelerator dedicated to tourism, culture, and entertainment. With over 30 years of experience in the digital revolution—from the early days of websites to the rise of social media—he has built a career at the intersection of technology, innovation, and communication.
He has served as a university lecturer, a technology columnist for CBC radio, and since the founding of MT Lab, has led the organization as its head.